1. Know your audience
One of the key points to running an effective marketing campaign is understanding that each social media platform has its own unique identity and audience, so take the time to research the demographics of the social media platforms you plan on using. Wether you market to businesses or consumers, chances are you understand your market. Use that understanding to deliver relevant and up to date content to keep your growing community engaged at all times.
2. You have to spend money to make money
For new and established businesses alike, there are ways to save money, but advertising should never be the place to cut corners. Doing so will affect sales, and that affects the bottom line. Successful advertising may cost some money, but that is because it works.
3. Your budget shouldn’t run your advertising campaign
Most businesses have seasonal highs and lows. If your business fits into this category, it is important to take into account that spending too much money on advertising during down times and not enough when you want to attract customers is probably not the best way to go about advertising. Too many businesses do not budget according to their seasonal advertising needs.
4. Don’t try to be everything to everyone
There is no product or service that will appeal to everyone. Business owners and corporate executives alike, try to come up with ways to reach every market and typically this does not work. The best course of action is to find your market and be everything you can be to that target audience.
5. Create a timeline
Write down everything you’re going to do and when. It doesn’t have to be elaborate, easy and simple usually yields better results. Writing it down increases the chances that you follow through and gives you records to use when you evaluate the success of your marketing campaign.