Big and small businesses are starting to realize the huge benefits of social media marketing and how it can help them stay relevant while attracting new customers. More than 30% of internet users follow their favourite brands on social media and use social networks to research their products. Here are some key benefits and reasons why your business should be active on social media.
Brand awareness and increased exposure
Social media will expose your company and services to new eyes. With a simple click, you can reach all your customers that are already talking about your services or similar as well as reach out to potential customers.
Learn about your target audience
Through proper use of social media marketing strategies you can gain insight on what your audience’s needs and wants and while doing so you can get to know your audience and they can help you discover ways of reaching them through creative and engaging content.
Customer service and feedback
Sometimes a customer will not reach out to you regarding their experience at your establishment. More commonly, they take to social media to express their likes or dislikes about their visit and expect a response within the hour. This means that you can resolve mishaps in a faster manner.
Sales and leads
If done correctly, your social media presence can help you increase sales. An audience that is interested in your brand or product will respond to sales messaging and convert. Another great benefit of having a social media presence is allowing customers to familiarizing themselves with your services giving you more chances to gain their business. Social media is also a great inbound marketing tool that will allow you to create leads and increase your email list. By publishing create and relevant content to both your brand and your audience, you can attract customers who are interested in your brand and what you have to offer.
Part of staying in business is to remain relevant and there is no better way than to be in the thick of conversations your customers are having about their needs and wants. It gives your company insights into how it can continue to evolve and deliver results for. your consumers.